from Dr. James Michael Nolan, President of Southwestern College, Santa Fe

Long-Tailed Jobs…


In the Social Media world, the term “long-tailed” suggests a web search of specificity that increases as the tail (or descriptor list) gets longer.


It’s the difference between Googling “New Mexican restaurants in Santa Fe” and “New Mexican restaurants that serve sopaipillas in Santa Fe , close to the Plaza, with free wi-fi.” You will be offered more options with the first search, and fewer with the second, though, with a little luck, the second one will give you EXACTLY what you hoped for.

You can look for short tailed jobs in the mental health field or long tailed jobs. Neither way is right or wrong—they’re just different, and there are more of one than the other.

There are more jobs available where you can use Art Therapy techniques than there are jobs advertised specifically as “Art Therapy Jobs.” There are more “Counseling Jobs” than there are “Counseling jobs that pay $60,00 to Start with Full Health Benefits and a Leather Chair.”

My advice would be to work toward, aspire to, vibrationally attract, the longest tailed job you can. But I wouldn’t necessarily pass up a decent shorter-tailed opportunity as a stepping stone of bridge into a more richly manifested, long-tailed future.

Clarification Needed

Many people complain that “there are no jobs”, when really they are searching for much more long-tailed options than the “no jobs” complaint suggests. Often, they REALLY mean “I have not yet been able to find a job where I would prefer to work (often right in Santa Fe) for the amount of money I would like to get, seeing exactly the kinds of clients I prefer to work with.”

I have a friend who has long bemoaned the lack of jobs, but concedes that she is not willing to leave Santa Fe, not willing to drive to work in any nearby towns, and that in fact there are only two agencies in town she would even consider.

That is a perfectly legitimate position, but it is worlds apart from “there are no jobs.”

A colleague of mine was talking with two professionals who were very clear they were NOT taking a job for $17 an hour. One even said “I can’t AFFORD to work for $17 an hour.” (I am not sure I understood how $17 is worse than $0, but…)

My colleague’s advice: “Next time you are offered a $17 job, take it and shine; it won’t be a $17 job for long.”

In other words, with the right attitude and intention, you can sometimes transform that short-tailed “agency job” into the longer-tailed “cool job in Santa Fe which allows me professional growth and a good living.” You might even work your way into a leather chair…


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